We raise our prices, thinking that if we can just charge enough, we’ll attain that financial freedom we crave.
We ask our peers, mentors, and coaches to help us justify charging more. And, frankly, most of us should be charging more.
But, when that next client doesn’t sign immediately, the money starts to run out…no matter how much we charged.
And, the panic sets in.
We take less than ideal projects and ill-fitting clientele, just to stay afloat.
We sacrifice working on growing our own businesses to do client work, just to stay in the black.
But, one of the first things that determines the long-term success of a business is its ability to scale.