Are you finally ready  to create and launch your online course?

I see you. You have a great idea (or a lot of them!), but you get bogged down when trying to turn your idea into a sellable, scalable product. 

Imagine for a second...

What if the steps to create a scalable online course were not only mapped out for you, but you had a community that worked with you, held you accountable every step of the way, to co-create a course that you could launch next summer? 

Are you finally ready to create and launch your online course?

I SEE YOU. YOU HAVE A GREAT IDEA (OR A LOT OF THEM!), BUT YOU GET BOGGED DOWN WHEN TRYING TO TURN YOUR IDEA INTO A SELLABLE, SCALABLE PRODUCT. 

Imagine for a second...

What if the steps to create a scalable online course were not only mapped out for you, but you had a community that worked with you, held you accountable every step of the way, to co-create a course that you could launch next summer? 

There has never been a better time to create an online course. 

The US e-Learning market surpassed $315 billion in 2021 and is projected to grow 20% year over year between 2022 and 2028 according to Global Market Insights.

Burnout from hustle culture reached an all time high in recent years leaving entrepreneurs looking for scalable ways to leverage their intellectual property to help create revenues without overworking.

Courses are ideal for leveraging your expertise in a one to many way. Who doesn’t want the chance to make money while you sleep?

The Online Course Incubator is a 6-month, hands-on program designed to take you step-by-step through the process of creating an online course. If you do the work, you’ll have a finished course at the end of the 6 months! Yep, next June you could have a course - to impact your audience and possibly change lives of you and your clients!

There has never been a better time to create an online course. 

The US e-Learning market surpassed $315 billion in 2021 and is projected to grow 20% year over year between 2022 and 2028 according to Global Market Insights.

Burnout from hustle culture reached an all time high in recent years leaving entrepreneurs looking for scalable ways to leverage their intellectual property to help create revenues without overworking.

Courses are ideal for leveraging your expertise in a one to many way. Who doesn’t want the chance to make money while you sleep?

The Online Course Incubator is a 6-month, hands-on program designed to take you step-by-step through the process of creating an online course. If you do the work, you’ll have a finished course at the end of the 6 months! Yep, next June you could have a course - to impact your audience and possibly change lives of you and your clients!

Each month you will get our proven tools and/or a workbook guide to help you complete that month’s objectives and you will submit your course plan, a module and a video segment for feedback from Tobi and Team throughout the course as those objectives are complete. 

Summary of each month’s objectives - we’ll work with you on every step of this process:

Why we created this course

We have been teaching about digital marketing and course creation for almost 5 years in our DesignYou program with lots of success stories.

But there are many more people who seem to struggle with bringing their course ideas to life. That's why we created this interactive container—the Online Course Incubator—to walk with you hand in hand as you make your course happen.

We’ll teach you our tested process and tools that we’ve used to create courses that have sold over $3 million dollars in revenues in the last 4 years.

Let me be clear. There’s no shame in needing more help in something you haven't done before! There are many times we hire consultants and coaches to help us learn a skill or process faster than we could figure it out on our own—it’s just smart business!

Once you complete the Incubator you will have everything you need to repeat this process on your own for future courses and programs helping you create those profitable, scalable revenue streams you have dreamed of!!
The online course incubator is your guide to create your first course and grow your business’ bottom line!

Here’s what you’ll get when you join the Incubator:

Two calls per month with Tobi Fairley, CEO and Adrienne Meachum, our Content Creator and Lead Interior Designer:
   - A 90-min training call every month with Tobi and Adrienne and your peers
   - A 90-min co-working session every month to get your work done and questions answered (also with Tobi, Adrienne and your peers)

Ready to mark your calendar?  These are the call dates, from 11:00 am - 12:30 pm CT:
Training calls: October 10, November 14, December 5, January 9, February 6, March 12
Co-working calls: October 31, November 28, December 19, January 23, February 20, March 26

Extra Big Bonus: At the end of the program you will have the opportunity to pitch your course to the Tobi Fairley Team to be considered to sell your course to our audience through our platforms with a revenue share of 50-50 but we do all the work of promoting and selling. If your course is accepted, you just might see your program being launched by us! Talk about really making money while you sleep. And if your course is accepted you will also have the chance to appear on our podcast and social media channels for promotion and exposure. 

The Online Course Incubator is $5,000
(with 2 payments of $2,500 or 1 payment of $5,000).

Get the support package bundle! - Add tech and mindset support to your Incubator experience! 

Don’t let the confusion of figuring out the tech set up slow you down from completing your course. 

For $2,500, you’ll receive bi-weekly tech office hours with our Operations manager when you start building the course online, as well as monthly 1:1 coaching calls with a Success Coach! 

Never lose momentum or rip your hair out trying to edit a video!

Here's what you get with the Support Package Bundle:

◆ Pre-recorded Tech support videos
  ・How to record and edit your videos
  ・How to upload videos onto a platform
  ・How to upload additional graphics

◆ Bi weekly Tech Office Hours from our operations manager between months 4-6

◆ Monthly 1:1 mindset coaching from our Success Coach

Pay in Full Bonus!

If you pay in full for either offer —Online Course Incubator or Bundle— you’ll get our Launch Plan Checklist to help you plan ALL the steps for a successful launch including list building, webinar creation, email marketing and social media planning to make your course launch smoother and less stressful.

(We want to give you plenty of hand-holding to help you create your course, so space is limited to 10 people total in the Incubator.)

1 payment of

$5000

- OR -
2 payments of

$2500

BUNDLE OFFER - ADD THE SUPPORT PACKAGE BUNDLE FOR JUST $2,500.
(THREE PAYMENTS OF $2,500 OR 1 PAYMENT OF $7,500)

Hey there—Tobi here...

I see you, fellow creative entrepreneur: Constantly thinking about creating an online course because you have the knowledge and experience to help so many people, however you've been letting the mental barriers stand in your way:

"I don't know how to put my ideas into a course."

"I'm not tech savvy."

"I don't know if I'm ready to create a course."

"I don't have the audience to sell a course."

"Why would anyone listen to me? I'm not an expert."

Because you know more than they do.

This creates an awesome opportunity for you to solve a problem for your clients and offer amazing value. 

Now is the time turn your dreams into reality and start taking action building your online course!

I know now: All actions are not created equal. Actions are irrelevant if they’re not creating the results you want.

I created Online Course Incubator to help creative women entrepreneurs like you create their first course, and begin scaling their businesses to six and seven-figures.

You didn’t start your business to play by someone else’s rules. In Online Course Incubator, I will support you every step of the way in figuring out—and fulfilling—what you choose.

Choice is the most powerful force I know.

Now, it's your turn!

Hey there—Tobi here...

I see you, fellow creative entrepreneur: Constantly thinking about creating an online course because you have the knowledge and experience to help so many people, however you've been letting the mental barriers stand in your way:

"I don't know how to put my ideas into a course."

"I'm not tech savvy."

"I don't know if I'm ready to create a course."

"I don't have the audience to sell a course."

"Why would anyone listen to me? I'm not an expert."

BECAUSE YOU KNOW MORE THAN THEY DO.

This creates an awesome opportunity for you to solve a problem for your clients and offer amazing value.

Now is the time turn your dreams into reality and start taking action building your online course!

I know now: All actions are not created equal. Actions are irrelevant if they’re not creating the results you want.

I created Online Course Incubator to help creative women entrepreneurs like you create their first course, and begin scaling their businesses to six and seven-figures.

You didn’t start your business to play by someone else’s rules. In Online Course Incubator, I will support you every step of the way in figuring out—and fulfilling—what you choose.

Choice is the most powerful force I know.

Now, it's your turn!

While I have you:

Let’s get super clear on whether the Online Course Incubator is right for you!

This is the perfect fit for you if…

  • You have been thinking about creating a course but don’t know where to start
  • You have a great idea (or a lot of them), but get bogged down when trying to turn it into a sellable product
  • You don’t really see yourself as a teacher, but are great at your craft and want a scalable product to balance your cash flow
  • ​You know exactly what you want to teach but don’t have time to figure out the how on your own
  • ​You want access to our tested process and tools we’ve used to create courses that have sold over $3 million dollars in revenues in the last 4 years.
  • ​You want the accountability for actually completing your course that comes with being part of a small cohort meeting regularly with deadlines and guidance




This isn’t for you if…

  • You think you’re too busy and won’t commit to making all the classes (yes, there are replays for rewatching or emergencies, but the Incubator is designed to have you there in person ensuring you get the work done)
  • You aren’t committed to putting the time in outside of class to write modules and create your course visuals or hire others to help you do this work. 
  • You aren’t willing to set aside your perfectionism and take leaps at getting your first course out in the world. Perfectionism doesn’t create action or profits, and we want you doing both. But don’t worry, we’ve got tools to help you overcome perfectionist tendencies but you have to be committed to getting uncomfortable and trusting the process.
  • You aren’t willing to be vulnerable and submit your work for review to Team Tobi when allowed or share your work in our coworking sessions won’t make the most of this program. And if you can’t share it with a small group of peers in our container, how will you be willing to share it with the world?

If you see yourself in  the first list,  the Incubator is clearly for YOU! 

By this time next summer, you’ll be well on your way to launching a course that makes you more money, allows you to help more people, and frees up more time to do the things you love.

1 payment of

$5000

- OR -
2 payments of

$2500

BUNDLE OFFER - ADD THE SUPPORT PACKAGE BUNDLE FOR JUST $2,500.
(THREE PAYMENTS OF $2,500 OR 1 PAYMENT OF $7,500)

You may have questions and I have answers! 

Do I have enough experience or expertise to create a course?

If you have been in business for a bit and have gotten good at the work you do, then you can create a course. Remember no matter if you are in business 5 years or 20 years, we are all beginners when it comes to creating our first course. 

What if I hate the way I look and sound on video?

It takes getting used to seeing and hearing yourself on camera or audio and the more you practice the easier it gets. We also have mindset tools and techniques to help you manage your thoughts and your inner critic so that you can move beyond these judgements and fears. Also know that there are many options for how you create your course and though the world responds best to seeing their instructors face, not all your modules and videos have to be your face on camera. Voice over slides is also very effective and acceptable when it comes to creating valuable content. But we will twist your arm to at least make an intro and outro video. You can totally do it! 

What if I am not tech savvy enough to use the software and tools?

If you consider yourself to be 'non-tech-savvy', the thought of creating a course can seem overwhelming. In the Online Course Incubator, we encourage you to be open, curious, and do your research.  Everything you want to know, you CAN figure out! Tobi, Team Tobi, and your peers will also be here to help with questions.

What if I don’t finish in the 6 month incubator?

That’s totally ok. Our hope is that most or all of the participants will complete the bulk of their course during the 6 months. But we all have different speeds of learning and creation and also life sometimes happens in the middle. The good news is that you will have lifetime access to the recordings and tools and you can complete the class when time permits. And we will do our best to help you have a version completed in time, even if you want to tweak it or improve it in the future. 

What if I create a course and decide it could be better or the trends or concepts become dated?

We fully believe good course creation is an iterative process and that your first version won’t be your last. We have updated and revised our Signature Course Designer MBA 5 times over the last 10 years and it just keeps getting better and more valuable. But thankfully we were brave enough to create that first version and put it out in the world or we would have missed out on tens of thousands of dollars and lots of transformations by our students and clients. That’s also why you don’t want to be a perfectionist because once you put any version out in the world and test it on real people, you will find many things you want to tweak and improve. 

What if I can’t make the live calls?

The live calls are where a lot of magic happens for course members—but you don’t have to miss that magic just because you can’t make it live.  All call recordings are uploaded to the Online Course Incubator hub within 24 hours for you to watch (and re-watch) when you can.

What if someone else in the container steals my ideas?

First we believe in an abundance mindset, not a competitive one based on scarcity. It is our experience that most ideas–even ours–aren’t totally new or original, but it’s the unique twist, spin, or point of view that we infuse into our work that makes it ours and makes it valuable. The other great thing about courses is that consumers can buy more than one. Like books where most people don’t just learn from one author, most course buyers don’t just buy from one teacher. So this takes away a lot of the competitive nature of the process. Having said that, if we see that two students are making work that is extremely similar, we will encourage you both to dig deeper and differentiate your programs. 

What if I purchase and then change my mind?

Because space is very limited in the Online Course Incubator we don’t offer refunds for this program. So please be sure that you are committed before you grab a spot. 

I have a question that’s not answered here…

My team and I are all ears. Never hesitate to reach out at info@tobifairley.com 

You’re finished waiting to find the time to create an amazing online course that could transform your business. 

The time is NOW

Ready to Incubate with us? 

Tobi Fairley
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